Humans have inherently been social beings. Since the evolution of mankind, humans have always been together to survive and thrive. Studies show that GenZ and millennials face challenges like loneliness and social isolation, affecting their overall well-being. This highlights the importance of establishing genuine emotional connections in our evolving physical world, especially in the face of new challenges.
Vi, a leading telecom operator, has launched a creative campaign called ‘Be Someone’s We’, which aims to connect, engage, and uplift the mood of its young audience. The campaign, inspired by everyday life scenarios, highlights the power of networks in forming human and social bonds, promoting inclusivity, and fostering a sense of togetherness.
It emphasizes that even a small gesture can make someone feel less left out, less lonely, and loved. Vi’s 360-degree campaign aims to establish Vi as a trusted partner and connect with its young audience, promoting inclusivity and fostering a sense of togetherness. Commenting on the unique issues pertaining to our times, Avneesh Khosla, CMO, Vodafone Idea, said, “Our new campaign ‘Be Someone’s We’ is designed to reflect our philosophy of inclusivity, helping the world become less lonely.”
