The Indian media conglomerate, Viacom18 has announced former Indian captain Mahendra Singh Dhoni as its new brand ambassador.
In this collaboration, MSD will work closely with Viacom18 to enhance the company’s vision of making digital the primary destination for sports enthusiasts to enjoy their favorite sports. In addition, the Chennai Super Kings (CSK) captain will be featured in a number of Viacom18 initiatives across JioCinema, Sports18 and their social media handles. The 41-year-old will also be seen in JioCinema’s upcoming Tata Indian Premier League (IPL) campaign.
Commenting on this development, MSD said, “I truly believe that the best of sports viewing enjoyment is when you can catch your favorite activity on the go or from the comfort of your home but with interactivity, choice and With personalization, something that only a digital platform can deliver.”
“JioCinema is taking the proposition to a whole new level by engaging with fans in a way that no one could ever imagine. I can’t wait to be a part of this paradigm shift and see what the future of sports viewing holds.”
Viacom18 – Sports CEO Anil Jayaraj said, “MS Dhoni’s leadership and ability to change the game is well-documented, but his humble and down-to-earth personality resonates with digital natives, who value authenticity and transparency. Dhoni has set unique benchmarks and has grown rapidly, which aligns with our vision and proposition on how sports viewing is best experienced on digital.”
