Country’s largest dairy cooperative Gujarat Cooperative Milk Marketing Federation (GCMMF) – popularly known by its brand Amul – attempts to enter the state, its peer from Bengaluru, on the other hand the Karnataka Cooperative Milk Producers’ Federation (KMF) – is now in direct fight with the behemoth.
GCMMF and KMF both the companies have strong consumer recall.
While Amul is the largest collector, processor and seller of milk products in the country, Nandini rules the market in Karnataka with equal flair.
Amul beats Nandini at all India level while Nandini dominates its state’s market completely.
One of the key factors behind Nandini’s ability to serve its customers at such low price than Amul is its milk farmers are incentivised by the state government.
