India Yamaha Motor Pvt. Ltd. (IYM) held a weekend activity called “The Call of the Blue” in Kolkata on February 18th as part of its brand campaign. The venue, Eco Park, Gate No. 4, New Town, was abuzz with excitement as over 750ardent Yamaha fans, including over 600from the esteemed Blue Streaks community, gathered to be part of this extraordinary event.
The event immersed Yamaha fans and riders in an experience featuring the brand’s premium two-wheelers, highlighting cutting-edge technology, performance, and safety features. Activities like the Gymkhana Ride and Wooden Plank Challenge allowed participants to showcase their skills and get expert tips to refine their abilities. The interactive platform fostered camaraderie among attendees, uniting them in their passion for Yamaha and motorcycling. Through hands-on experiences and expert guidance, participants gained a deeper appreciation for Yamaha’s excellence and innovation.
The event featured a variety of experiences, including exclusive brand accessories and apparel shopping at the Biker’s Café, where attendees could experience Yamaha’s offerings. One standout feature was the “Gaming Zone,” where visitors could virtually play the thrilling MotoGP race on the tracks, adding an extra layer of excitement and engagement. The company plans to organize annual events across India to promote riding culture as a part of its lifestyle, as part of its ongoing campaign to raise awareness.
