11
May
Mamaearth, known for its natural personal care products, has launched a new digital campaign focusing mainly on its Mamaearth Rice Facewash. The campaign focuses on celebrating the beauty of glass-like skin and highlights the product’s connection to the traditional Korean beauty practice of using rice water for skincare. The campaign clip unfolds in an office setting after hours, where a young Korean intern admires a colleague’s radiant skin. Being fascinated by her glowing skin, she asks about the secret, leading to the revelation of Mamaearth Rice Facewash as a simplified alternative to traditional rice water skincare routines. The film reveals…