Beauty and personal care brand MamaArth announced a collaboration with Snapchat to promote an innovative AR lens in celebration of Lipstick Day on Friday, July 29.
Leveraging Snapchat’s augmented reality offerings, the campaign launched an AR try-on lens, creating an immersive beauty playground for Snapchat users. With this lens, Snapchat users can virtually try out Mamaarth’s wide range of lipstick shades from their collection.
“We are thrilled to collaborate with Snapchat, as the platform’s Gen Z and millennial-focused users perfectly align with our target audience. The primary objective of this campaign is to provide viewers with a memorable and engaging experience while celebrating Lipstick Day. This collaboration allows our visitors to engage uniquely and immersively through AR, enabling them to virtually explore the different range of our lipstick shades. We are excited to make Lipstick Day really special for our customers,” said Anuja Mishra, Honasa Consumer Ltd CMO, Mamaarth.
Snapchat users will get a chance to virtually experiment with different lipstick shades using the MamaEarth Try-On AR Lens. Advanced augmented reality technology will enable them to view and browse the perfect shade to complement their style and personality with just a click on the screen.
