Tata Trusts unveiled its ‘Gaanth Pe Dhyaan’ campaign in Kolkata, adding a dash of culinary creativity to drive home the importance of early detection. Building on the success of its Ranchi launch, this initiative, under the broader ‘Kaise Ka Cancer’ campaign, strives to highlight the significance of breast self-examination.
At the Tata Medical Center in Kolkata, an engaging event unfolded, featuring a culinary collaboration with renowned chef Ananya Banerjee. ‘Gaanth Pe Dhyaan’ cleverly draws parallels between the meticulous care women invest in cooking to prevent lumps in their food and the need for a similar diligence in regular breast self-exams.In a delectable demonstration, Chef Banerjee prepared the local delicacy Rosopuli Pitha with a twist, symbolizing the attention to detail required for breast health. Over 150 women, energized by the event’s simple yet powerful message, promptly registered for breast cancer screening at the Tata Medical Center.
Dr. P. Arun, Director of Tata Medical Center, Kolkata, emphasized the urgency of regular self-examinations for early detection. ‘Gaanth Pe Dhyaan’ is part of Tata Trusts’ ‘Kaise Ka Cancer’ campaign, with plans for a national outreach across various states.The campaign’s impact is amplified through Sanjeevani, United Against Cancer, a collaborative effort with Federal Bank Hormis Memorial Foundation, News 18 Network, and Tata Trusts. Together, they aim to spice up positive sentiments towards early health tests and symptom recognition in the battle against cancer.
